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BlueCoffee
BlueCoffee
BlueCoffee
BlueCoffee
BlueCoffee

SEO / SEM / SMO


Organic Search Engine Optimisation

Google has rapidly become an adjective term for our online activity in much the same way Hoover did with vacuum cleaners.

 

9 out of 10 online purchasing decisions start with a search query and the vast majority of website visitors will now find you through either Google, MSN, Yahoo or one of the other established search portals.

 

Our Search Optimised Websites

BlueCoffee design and build all our website projects with on-page search engine optimisation (SEO) built in, throughout your site to SEO standards at the time of construction.

 

SEO for Existing Sites

We can also help you optimise an existing website in need of modernisation or increased search return performance.

 

Search Optimisation Maintenance

The web never stands still. The same is true for search optimisation, which needs to be maintained within your site in the face of ever-evolving best practices, as recommended by Google in particular.

 

Link Strategy

Off-page links drive inbound traffic to your website, increasing it's page rank and search results. Many factors influence the weight and relevance this traffic is give by the lmajor search engines, so careful consideration needs to be give to creating your link strategy.

 

 


Search Engine Marketing (SEM)

Search Engine Marketing is focused on understanding precisely what your potential customers are looking for and then trying to provide them with just that.

 

BlueCoffee analyse actual search terms used over a range of search engines and directories, to develop a strategy that will start to gain the traffic generated by your target keywords and search phrases.

 

The essence of Search Engine Marketing is gaining and maintaining your share of search term traffic by persuading the search engines that your website most closely satisfies a user's search requirements.

 

Online Marketing with Blogs

A blog's instant and easy publishing features make it an ideal source of updated news, offers and other information on your company.

 

A blog can add integrity and openness that is often unattainable using a standard corporate website, giving your clients and associates the opportunity to interact with your brand on a more individual basis, encouraging user-generated content (UGC) with less formality.

 

Social Media Optimisation (SMO)

Social Media Optimisation or SMO involves various techniques to optimise a website via connections to online communities. This can involve bookmarking a website (asting as an online vote for your site), or publishing content to online communities.

 

Facebook, MySpace, YouTube, Flickr, Del.icio.us, Furl and Digg are a few of the more widely adopted sites and there are many more.

 

Not all company content suits all social media sites, so BlueCoffee will advise on what type of community would help promote your site to relevant audiences.

 

 


Paid Search Marketing

In addition to all this clever optimisation stuff, BlueCoffee can also help advise on ingetrating your Pay-Per-Click (PPC) online advertising campaigns.

 

Analytics and ROI

SEO, SEM, SMO and PPC activities all represent investments in your business development. So it is important to know what works and what doesn't.

 

BlueCoffee can also advise on the use of Google Analytics to monitor and evaluate the effectiveness and ROI of your search optimisation, SEM and SMO activities.

 


Blend Your SEO & Analytics With ...

 

Website Development

Corporate sites, online catalogues, ecommerce solutions, forum and web portals from BlueCoffee.

 

eMarketing

Personalise your website content in conjunction with email marketing and online promotion.

 

Graphic Design

Enhance your existing web content with some engaging graphic design to make your site more 'sticky'.

 

Video / Animation

Drive more visitors to your website with animated or video based online viral marketing.

 

Marketing Collateral

Ensure your corporate brand and marketing collateral match the look and feel of your website.

 

 

 

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