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BlueCoffee
BlueCoffee
BlueCoffee
BlueCoffee
BlueCoffee

SEO, SEM & SMO : Automotive Industry


Case Study : Automotive Salvage Website

Please note : Metrics outlined here represent sensitive, competitive and strategic information. All company names and branding have been omitted from this illustrative data to preserve client confidentiality.

 

On-Page SEO Tactics

During this 9 month project, BlueCoffee revisited the existing website and made updates to the on-page SEO to improve search engine friendliness. This included the following amends to the site:

  • Addition of relevant ALT text to all new images
  • Updates to meta data to provide unique page titles, descriptions and keywords for each page
  • Redirection of old pages to new equivalents
  • Creation of search engine friendly page URLs
  • Improvements to internal linking
  • Creation of custom 404 error page(s)

Off-Page SEO & SEM Tactics

  • BlueCoffee improved the website presence for Google Universal search,creating a Google local listing
  • BlueCoffee created a link building plan, with monthly effort devoted to increasing in-bound links from relevant related sites
  • BlueCoffee implemented advanced web analytics to produce actionable results using goals
  • Created new content targeting specific terms
  • Submission of articles and press releases
  • Created and maintained a regionally based, price sensitive PPC campaign

Google Analytics Reports

If you would like to see more in-depth information, please view the Google report for the period:

 

Download BlueCoffee Google Report : Automotive Salvage - Google Report : Automotive Salvage
( L click to view | R click to download )

 


Key Performance Indicators (KPIs)

ORGANIC SEARCH METRICS (9 month period)


Increased Overall Traffic : up from 48,908 to 88,663
+ 81.29%

Increased Organic Traffic : up from 21,131 to 60,898
Key terms targeted based on search volumes, resulting in excellent rankings:
+ 188.19%
increase in non paid traffic for the term ‘salvage cars’
+ 60.71%
increase in non paid traffic for the term ‘car breakers’
+ 163.30%
increase in non paid traffic for the term ‘scrap car’
+ 274.75%
increase in non paid traffic for the term ‘scrap yards’
+ 9,840.00%
increase in non paid traffic for the term ‘car salvage yards’
+ 253.92%
increase in non paid traffic for the term ‘salvage yards'
+ 9,950.00%

Increased Referred Traffic : up from 5,212 to 8,788
+ 68.61%

Increased Goal Conversions

Goal 1: Register to pick up scrap (up from 1,066 to 2,926)

Goal 2: Car parts request form (up from 1,507 to 2,474)

 

+ 174.48%

+64.71%

Increased Overall Goal Conversions : up from 5.26% to 6.09%
+ 15.77%
Incresed Paid Traffic Goal Conversions : up from 5.92% to 7.31%
+23.43%

Increased Visit Duration : improvements in targeting increased the average visitor time spent on site from 1:21 to 1:25
+ 5.84%

Reduced Bounce Rates : number of visitors leaving from homepage without visiting any other pages (inappropriate referrals) down from 58.74% to 53.66%
- 8.56%

 

 

PAID SEARCH METRICS (9 month period)


Increased Paid Traffic : up from 12,746 to 13,089*
(*based on decreased spend from $2,990.00 to $2,934.78)
+ 2.69%

Increased Average Pages/Visit: up from 1.80 to 2.37
+31.75%

Increased Visit Duration: up from 1.18 to 1.36.
+ 22.53%

Reduced Bounce Rates : number of visitors leaving from homepage without visiting any other pages (inappropriate referrals) down from 68.30% to 55.60%
+ 18.59%

 

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