Search Engine Optimisation (SEO)
Organic Search Engine Optimisation
Google has rapidly become an adjective term for our online activity in much the same way Hoover did with vacuum cleaners.
9 out of 10 online purchasing decisions start with a search query and the vast majority of website visitors will now find you through either Google, MSN, Yahoo or one of the other established search portals.
Our Search Optimised Websites
BlueCoffee design and build all our website projects with on-page search engine optimisation (SEO) built in, throughout your site to SEO standards at the time of construction.
SEO for Existing Sites
We can also help you optimise an existing website in need of modernisation or increased search return performance.
Search Optimisation Maintenance
The web never stands still. The same is true for search optimisation, which needs to be maintained within your site in the face of ever-evolving best practices, as recommended by Google in particular.
Improving Your SEO With A Blog
A blog's instant and easy publishing features make it an ideal source of updated news, offers and other information on your company.
A blog can add integrity and openness that is often unattainable using a standard corporate website, giving your clients and associates the opportunity to interact with your brand on a more individual basis, encouraging user-generated content (UGC) with less formality.
Analytics and ROI
SEO, SEM, SMO and PPC activities all represent investments in your business development. So it is important to know what works and what doesn't.
BlueCoffee can also advise on the use of Google Analytics to monitor and evaluate the effectiveness and ROI of your search optimisation, SEM and SMO activities.
Blend Your Search Optimisation With ...
Corporate sites, online catalogues, ecommerce solutions, forum and web portals from BlueCoffee.
Blogs, podcasts and other rich media content is great for returning more search results for your website.
Universal search now means search engines are indexing video content as well as text media.
Personalise your website content in conjunction with email marketing and online promotion.